Brand & Product Design

Designed brand identity, including logo, business cards, hang tags, thank you cards and t-shirts for a brand dedicated to helping women and girls in need.

Concepts  |  Design  |  Production

Designed the logo and packaging for an odor-eliminating product line for Colonial Candle. This line used a chemical reaction with oxygen to freshen a room. Design directive was to create a line of products that felt fresh and clean. Original concepts included two additional names and logos including Fresh Light and FabO2. The design for re:VIVE used the molecular structure for oxygen (two circles) as the main element.

Concepts  |  Design  |  Production

Designed logo and packaging concepts for boutique line of products for Colonial Candle. Design goal from marketing was to design something that had a very Americana feel and would appeal to men in addition to women.

Concepts  |  Design  |  Production

Designed a tealight gift box for Costco that was giftable as well as functional for storage. The packaging also needed by be able to be shipped and displayed on large pallets on the store floors. The final box design chosen was the cream with gold foil flower. A second version in white with gold foil was also produced. Multiple concepts were shown that were more contemporary as well as more a giftable options that would include a ribbon that could be tied on after purchase by the consumer.

Concepts  |  Design  |  Production

Designed the logo, print materials and email header for RedBrick Health's Maintain, Don't Gain Challenge. RedBrick Health offers several health and wellness focused challenges for their clients. Clients use these challenges as a way of motivating their employees to participate in healthy lifestyle choices through prize offerings and other incentives. Original challenge focus was on avoiding holiday weight gain through good nutrition and exercise. Though this challenge originally started out as a holiday challenge, it was requested by clients to be available year round, so the "HOLIDAY CHALLENGE" portion of the logo became optional. Created all Illustrations in Adobe Illustrator. 

Concepts  |  Design  |  Production

Worked with a copywriter and the marketing team to develop a new campaign for RedBrick Health based around smart consumerism. Goal was to create a campaign that introduced a new service available through RedBrick Health that allowed participants to find the most cost effective health solutions by comparing the rating and cost of clinics, medications and doctors. Created all illustrations in Adobe Illustrator.

Concepts  |  Design  |  Production

Designed the logo and print materials for RedBrick Health's annual Health Management Innovation Summit. Leadership team wanted a logo that tied back to RedBrick's brand and communicated health.

Concepts  |  Design  |  Production

Designed a custom RedBrick Health health challenge logo for their client Welch Allyn. This was a health and wellness challenge Welch Allyn offered their employees through RedBrick Health to motivate them to engage in a little fun healthy competition and win prizes for the individual or team with the highest score. Design goal was to create a logo that fit the wild west theme of the competition. Three concepts were shown to client.

Concepts  |  Design  |  Production

Designed the logo for RedBrick Health's annual Client Advisory Council Summit. Marketing wished to explore a variety of styles including logos that incorporated a Minneapolis landmark as well as logos that were more elegant in feel. Final logo chosen depicted the Minneapolis skyline.

Concepts  |  Design  |  Production

Designed both print and animated gif versions of holiday cards for RedBrick Health. Incorporated brand elements and healthy messages to meet brand standards. 

Concepts  |  Design  |  Production

A sample of illustrations & cards designed for online sales through print-on-demand websites as well as individual requests. All artwork created in Adobe Illustrator, Photoshop and Procreate.